"A Smile on Their Faces Eases the Pain" is a slogan that Sela translated into actions through the Happy Together Campaign- 2018, which was implemented during Adha Eid in Saida at Eng. Muhammad Saoudi Garden.

The media campaign included purposeful messages targeting women and children, a musical concert hosted by singers who sing for family and childhood, inflatable games, food, and a booth presenting handmade products.

Sela invested the festival's profits in providing financial assistance for treating cancer patients (women and children).